5 reasons why a Marketing Manager in Pharma should move to CAM™.

CAM™ is a content authoring tool for Life Sciences.

CAM™ allows anyone to create, edit, adapt and localize promotional digital assets such as digital sales aids or reps’ triggered emails compatible with the main CRM platforms and DAM systems.

It delivers all the interactivity, animations and data-tracking features to create engaging content to HCPs but you don't need to hire programmers.

1. Life is too short to spend 3 months creating a digital sales aid

If you know you know.
Creating digital assets takes time! A 3 month-process to even 6 months sometimes, going back and forth with several stakeholders. Every Pharma brand team have their own way to make their workflow for producing digital content more efficiently. We’ve been there too.

However, we must admit that often it is no longer enough to continually try to improve the traditional process, sometimes it is necessary to switch to a new direction.

This has been well documented in a recent McKinsey article. It is only when that happens that you start realizing how much time you wasted keeping the traditional workflow.
You still haven’t joined the no code revolution?

2. If you want something done, do it yourself.

As a global or local brand manager we wished sometimes if only we could make the required changes from the Regulatory ourselves, it could go much quicker to meet the submission deadline.

Actually, it is no joke, having to call, email someone else to then make the changes - which are most of the time are simple tweaks -, wait for few days or few weeks depending on the availability or the number of changes. Then you eventually get back the amended material for review.
Do you feel the pain? Not only that it takes more time to execute, you may go back and forth every time you have a small change to make on your content which costs money too.

3. Modularity at your fingertips

CAM™ consists of a set of building blocks. It has pre-built components that solve a common set of problems when developing digital content specially to avoid compatibility and compliance issues.

CAM™ uses modular design where functionality is delivered as a component, which codifies the best practices for building digital content.

It addresses all features needed within a digital sales aid or email like navigation menu, pop-in handling, references management, product information, etc. Each of them is easily configurable. These integrated features address common challenges in building compliant and consistent materials and codify best practices and patterns. They help users in the creation of digital content.

4. Ready to run anywhere with Versatile Content

CAM is CRM-agnostic and can run on any CRM environment. It means that your content is compatible with any CRM/CLM environments amongst them:

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• IQVIA OCE Personal
• IQVIA Mobile Intelligence
• IQVIA Remote Detailing
• Veeva CRM - Engage Meeting
• Veeva Engage
• Pitcher’s Super App
• Close-Up Sales Driver
• CT Presenter
• And more to come.

The ability to play your materials on any CRM systems adds extra benefits in on-demand scalability, high availability, and portability especially when you switch to a new CRM system which happens a lot in the Pharma industry.

That allows you to offload the content scaling, migration, or compliance needs to CAM and focus on your marketing strategy and IT governance.

5. Sharing is caring. Share ready-to-use approved content and digital assets

You can now operate with real-time transparency. Transparency drives innovation.

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CAM™ provides a culture for collaboration. It facilitates content-sharing across the organization and promotes consistency with a Global to local integrated process allowing to share prebuilt digital assets with countries.

In addition, CAM™ is integrated with your Digital Asset Management (DAM) system to ensure that you are using the latest version of approved media to create your digital materials.

Once created, presentations and emails are automatically stored in your DAM environment, ready to be submitted for MLR approval or distributed to the Sales force.

Keep created content always compliant and up to date.

CAM™ also allow to share ready to use branded templates for digital presentations and emails. Make them available and editable by anyone from the organization. It helps achieve consistent design and formatting by prescribing layouts, visuals, fonts, colors, and logos. Not only it eases the creation process for everyone (again time saving!) but provides guidelines and full control on what is used and created.

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Easily harness the true power of CAM™ and Make your multichannel strategy happen.

It’s so common to hear when talking to a Pharma marketing team: “we have no budget left to …”. We leave you the floor to complete the sentence. ;-)
Indeed, developing digital assets isn’t cheap. Actually, it can be. The market is offering solutions you may not know about. This is why we posted this.

CAM™ provides a rich set of widgets to create your Pharma digital content.

SAVE TIME. SAVE MONEY.

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