Before starting your multichannel marketing strategy, you have to know which segments will be worth investing your resources into.
Meet our Segment/Potential Matrix approach that may help you to kick off your Multichannel marketing strategy.
Pharma Campaign Management
Narrative and storytelling are sometimes used as synonyms, but we consider narrative as the comprehensive building and construction of a story. Storytelling allows to organise the series of events, while the narrative provides how to structure the event.
The narrative takes the audience on a journey and that journey triggers emotions.
It involves a structural framework of how the story is presented to the audience (shaping the story).
Our brains love stories. Many experiments showed that stories engage several parts of our brain and that’s how you achieve ultimate engagement from your audience. What sticks in our mind are the facts and details that are wrapped in a story. Which is what we want the HCP to experience as opposed to processing simple facts that he will certainly forget. So, storytelling incorporated with scheduled message management is what will definitely boost our chances to reach the objective of HCP’s retention.
Containing costs has actually been Pharma companies’ mantra for many years now. On a marketing perspective, performing at campaign management is crucial as expectations often weigh more than budget plans. For that reason, it is an imperative to make the most of your promotional materials. Since ineffective campaigns can hurt the bottom line, any marketing efforts put out there must be leveraged by methods that will boost HCPs’ engagement as well as experience.
We think campaign management just like a TV series.