.svg)
Abbott Nutrition EURISA team has increased their speed of content delivery without sacrificing quality.
Digital content development is time consuming and involves quite a budget. It stands as a blocker to Multichannel marketing strategies. Abbott decided to re-think their workflows for content development and switch to a new Model.
“We've saved money, time and organizational friction by using the Content Authoring Manager tool. Now Brand teams can make changes in minutes that would have taken an agency hours and additional costs for us.”
Kerry Gilzene - Digital Manager EURISA Abbott
Abbott Nutrition EURISA team has worked with digital agencies to create their content especially for the 3 main channels: face to face eDetailing, remote detailing and emails. Their existing content development Model lacked the agility to create more engaging content at speed, while optimizing campaign content without budget limitations. This resulted in a missed opportunity to address customer needs and business goals. Abbott were also seeking to empower affiliates to localise global content.
Abbott adopted CAM™ : the Content AuthoringManager: a code-free design authoring tool.
No code platforms leverage intelligent automation to drive efficiency, agility and performance. Brand teams get their content faster, are able to make any last changes by themselves while still empowering their creative agencies to create more outstanding designs for their marketing campaigns. A streamlined workflow, optimized for a higher demand of content (emails and digital sales aids) compatible with the main CRM systems. It also addresses the need for a simpler master to localization process. All affiliates content existing in one place as a single source of truth.
Be up to date with our news and tips for a better digital marketing strategy.
.svg){kind=icon}